The language we use in corporate life is often too impoverished for the purpose we expect it to fulfil. We cannot assume that technical language will engage, inspire and transform, yet I believe that too little consideration is given to more a ‘poetic’ lexicon that has more potential to reach into people’s hearts and minds. Yet ‘poetic’ language does not mean floweriness! I have been experimenting with film as a more ‘poetic’ transformational medium, and am convinced of its contribution to culture change, leadership development, and the enactment of strategy.